Outbound leads are prospective customers that a company proactively seeks out and establishes initial contact with, typically through targeted marketing endeavors such as cold calls, direct mail, display advertisements, events, and bulk emails.

A mid-market company is a business that generates annual revenues ranging between $10 million and $1 billion, with the specific range dependent on the industry.

A marketing funnel is a model illustrating the customer journey from the initial awareness of a product or service to the point of making a purchase decision and beyond.