Lead Scoring Models

Defintion:

Lead scoring models are structures that allocate numerical values to leads based on diverse attributes and engagement degrees. These models assist sales and marketing teams in prioritizing leads and enhancing conversion rates.

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Sales Cycle

The process that companies go through when selling a product or service to a customer.

Warm Call

A Warm Call is a call to a potential customer who already has initial information about the product and/or the service offered through previous contacts

Sales Representative (Sales Rep)

A Sales Rep is someone whose job is to sell products/ services.

Lead Scoring Models

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Sales Cycle

Warm Call

Sales Representative (Sales Rep)

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