Inbound Lead Generation

Defintion:

Inbound lead generation is a strategy aimed at attracting customers to your brand by crafting targeted content appealing to your ideal customer. This initiates a reciprocal relationship that eventually culminates in a sale.

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Sales Cycle

The process that companies go through when selling a product or service to a customer.

Warm Call

A Warm Call is a call to a potential customer who already has initial information about the product and/or the service offered through previous contacts

Sales Representative (Sales Rep)

A Sales Rep is someone whose job is to sell products/ services.

Inbound Lead Generation

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Sales Cycle

Warm Call

Sales Representative (Sales Rep)

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