Click-Through Rate (CTR)

Defintion:
Click-Through Rate (CTR) is a measure that indicates the frequency with which individuals who view an advertisement or free product listing click on it. It's calculated by dividing the number of ad clicks by the number of ad impressions, then multiplying the outcome by 100 to obtain a percentage.

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Sales Cycle

The process that companies go through when selling a product or service to a customer.
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Warm Call

A Warm Call is a call to a potential customer who already has initial information about the product and/or the service offered through previous contacts
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Sales Representative (Sales Rep)

A Sales Rep is someone whose job is to sell products/ services.
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